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Online purchase expected to cross 100 mn mark in 2017: Study

Online purchase expected to cross 100 mn mark in 2017: Study
Online shopping

New Delhi, Jan 9 (UNI) About 69 million consumers purchased online in 2016 and the number is expected to cross 100 million by 2017 with the rise of digital natives, better infrastructure in terms of logistics, broadband and Internet-ready devices to fuel the demand in e-Commerce, according to a leading industry chamber study.
As per the findings of the joint study, Bangalore has left behind all other cities in India shopping online in the year 2016. While Mumbai ranks second, Delhi ranks third in their preference for online shopping.
In other cities like Bangalore, 69 per cent of its population chose to buy daily routine products through e-shopping in 2015-16, which will go to 75 per cent this year for apparel, gift articles, magazines, home tools, toys, jewellery, beauty products and sporting goods categories.
Likewise, Mumbai share was 65 per cent in the last year, which might go up another 70 per cent in this year for electronic gadgets, accessories, apparel, gifts, computer peripherals, movies, hotel booking, home appliances, movie tickets, health & fitness products and apparel gift certificates whereas, Delhi, 61 per cent of its population chose to buy daily routine products through e-shopping in 2015-16, which will go to 65-68 per cent by the year end.
The ASSOCHAM- Resurgent India joint study reveals, Indian e-Retail looks even more promising which is Up from 3.59 billion dollars in 2013 to 5.30 billion dollars in 2014 (a phenomenal increase of 48 per cent), by the end of 2018, it is expected to touch 17.52 billion dollars (with growth of 65 per cent). The e-retail sale continues to register an unprecedented growth and increase by leaps and bounds over the 2013-2018 period.
In 2017, mobile commerce will become more important as most of the companies are shifting to m-commerce. Mobile already accounts for 30-35 per cent of e-commerce sales, and its share will jump to 45-50 per cent by 2017," adds the report. MORE UNI ASH SB 1401

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