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AUTOWORLD » Industry update Share

Ola’s connects car platform, Ola Play now pilots in Kolkata

Ola’s connects car platform, Ola Play now pilots in Kolkata

Kolkata, Jul 6 (UNI) Ola, India’s most popular mobile app for transportation, today announced that Ola Play, the world’s first connected car platform for ridesharing, has been launched as a pilot in Chennai, Pune and Kolkata, enabling access to Ola Play in a total of seven cities across India, and sets sights on 10 more cities by end of 2017

Ola Play grew over 200 per cent quarter on quarter in terms of the number of rides, and is now installed in over 50,000 Prime Play Cars.

The significant growth witnessed in just six months of operations underpins the increasing importance of the customer and driver partner experience, and the technological shift towards a more integrated and connected world.

The first phase that transferred the control of the ride experience to the backseat, now brings deeper integrations for both - customers and driver partners. This involves a more context-aware platform for customers and an intelligent platform that seamlessly connects with the car as a smart IoT machine for efficient driving.

Customer research has revealed that depending on the length of the ride, customers across demographics love to engage with latest as well as retro Bollywood and Hollywood music, watch movies, short web series, tune in to the radio, as well as let their kids enjoy animated videos.

Ola Play offers all of this and a lot more. With a significant increase from the initial set of partners, Play now has over 30 partners across categories such as Apple Music, EROS Now, BookMyShow, AIB, and Lattu Kids, among several others. In addition to this, content will be curated based on their choices made and the destination they are riding to, making Play an intuitive platform.

Vice President and Head of Ola Play Ankit Jain said, “The appreciation and growth Ola Play has seen in a short span of time, is extremely exciting for us; but it is only the beginning for the industry’s first connected car platform for ridesharing. We are looking forward to launching Play for customers in several other cities, and providing a more enriching experience with an intelligent and context-aware platform.

“At the core of these innovations is the focus on building a platform that ensures the ride is enjoyable, safe, and secure for both, the customer and driver partner,” he added.

The increased availability of Ola Play will not only serve Ola’s growing customer base, but is in line with the company’s strategy to use innovative technology to offer customized mobility solutions for all Indians.

The experience of the platform will change to give way to a more convenient app-like experience for seamless navigation between options on the platform. With this feature, customers will be able to interact with Play and partner apps just the way they use various apps on their mobile phones, accessing the entire range of content made available by the partner on their app. UNI BM SJC

Maruti’s

Maruti’s new Dzire crosses 1 lakh sales mark in 5 and half month

Mumbai, Oct 17(UNI)Auto Major,Maruti Suzuki’s all-new Dzire has achieved the fastest 1-lakh sales mark, a distinctive feat in the Indian automobile industry.

Ford's

Ford's China sales stuck in first gear as rivals overtake

BEIJING, Oct 13 (Reuters) Ford Motor Co saw its China vehicle sales make the barest of increases in September, extending a tough run in the world's largest auto market even as global rivals have logged robust gains.

Toyota

Toyota seeking to halve Japan car models as domestic market shrinks

TOKYO, Oct 12 (Reuters) Toyota Motor Corp is aiming to halve the number of car models it sells at home by 2025, a person briefed on the matter said - the second time this month that a Japanese automaker has emerged with plans to sharply scale back in a shrinking domestic market.

Volvo

Volvo launches 1st locally-assembled 'XC90' from its plant in Bengaluru

Mumbai, Oct 11 (UNI) Volvo Cars, the Swedish luxury car maker, has rolled out its first assembled car from its plant in Bengaluru.

Volkswagen

Volkswagen launches all New Passat starting at Rs 29.99 lakhs

New Delhi, Oct 10 (UNI) Volkswagen, Europe’s leading car manufacturer, today announces the launch of the much awaited luxury sedan Volkswagen Passat at a starting price of Rs 29.

Passenger

Passenger vehicle sales up by 11pc in domestic market in Sept 2017

New Delhi, Oct 9 (UNI) The Domestic passenger vehicle sales growth has been recorded up by 11 per cent to 3,09,955 units in September from 2,78,428 in the same month last year.

Honda faces long haul to recoup jet costs

Honda faces long haul to recoup jet costs

TOKYO, Mar 27 (Reuters) After three decades building an airplane from scratch, Michimasa Fujino, 56, chief engineer of the Hondajet, might have to reach a ripe old age to see Honda Motor Co's pet aviation project recoup its development costs.

Escorts unveils country’s first electric tractor concept, Launches Hydrostatic tractor

Escorts unveils country’s first electric tractor concept, Launches Hydrostatic tractor

New Delhi, Sep 6 (UNI) Escorts Ltd, India’s leading engineering conglomerate today launched India’s first Electric & Hydrostatic concept tractor and an expanded global portfolio of tractors for the export and domestic market in 22HP to 90 HP range under flagship brands Farmtrac and Powertrac compliant with tier 4 emission norms of Europe and America amidst 43 International distributors.

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