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Nykaa continues to bet on physical retail with opening of first Nykaa On Trend Store in Kolkata

Sep16, Kolkata (UNI) Beauty and lifestyle Omni-channel retailer Nykaa continues to expand its retail footprint in India with the opening of its first Nykaa On Trend store in Kolkata at the city's upscale Acropolis Mall.
Situated at the heart of the city, the Nykaa On Trend store offers the best of beauty products from luxury to masstige brands, as well as expert beauty assistants to guide customers to find products that suit their personality and needs.
The sprawling 2090 square feet store will offer categories across makeup, skincare and fragrances
from leading Indian international beauty brands including cult brands like Estée Lauder, Huda
Beauty, Farsali, Kay Beauty (by Katrina Kaif), Nykaa Beauty; skincare leaders like Kaya, Neutrogena;
innovative Korean beauty brands like Tony Moly and Laneige and fragrance powerhouses including
Davidoff and Calvin Klein.

With the promise of ‘Your Safety, Our Passion’, Nykaa has implemented a series of safety measures
to make every customers’ shopping experience as contactless and safe as possible.
This includes regular fumigation and deep cleaning, frequent hand sanitization and temperature checks for all persons before entering the store. Additionally, social distancing is being practiced within stores with a limited number of employees and customers permitted at any given time.

Anchit Nayar, CEO-Retail, Nykaa, was quoted saying, “We have more than tripled our physical retail
footprint in India through the last two years with a strong belief in delivering an Omni channel shopping experience for our customers. We are excited to open our first Nykaa On Trend store in the
city with a curation of iconic brands for all the beauty buffs in Kolkata. We are committed to offering
the highest standards in hygiene protocols to safeguard the health of our customers and staff."
This is Nykaa’s third store in the city, with Nykaa Luxe stores currently at Forum Courtyard Mall and
Quest Mall. Nykaa currently has 73 stores in India across 30 (TBC) cities.
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