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Business EconomyPosted at: Aug 7 2020 8:24PM


Nutrify India signs up three global nutraceuticals leaders for India foray

New Delhi, Aug 7 (UNI) Nutrify India, a leading nutra-consulting firm and Ideas-To-Commercialization platform in nutraceuticals, has been signed up by the three international conglomerates to cater to their distinctive needs for their India Go-To-Market strategies, the company said on Friday.
Of the three, two have signed-up Nutrify India for their India entry namely, US-based Qualitas Health, the holding company of iwilife.com, a company devoted to the development of microalgae innovative technologies, and Legacy Healthcare, a Swiss-based botanical drugs and supplements major.
Euro Alliance, Switzerland, has partnered Nutrify India to tap the expanding Indian nutraceuticals innovation space to help them enter the European market through the Euro Alliance supply chain.
Speaking on these partnerships, Amit Srivastava, Chief Catalyst, Nutrify India, said "The nutraceuticals space has witnessed an unprecedented growth post-Covid when preventive health has become a core focus for all. Nutrify India is focused on helping expanding business horizons for companies in the nutraceutical space by helping with business collaborations and creation of synergies. The market maturity of the Indian nutraceutical market is evident and has made global nutraceutical leaders like Qualitas Health and Legacy Healthcare to invest in the Indian subcontinent."
All three companies have extensive plans for the Indian market which will be led by Nutrify India to establish and expand their presence in India.
Under its agreement with Qualitas Health, Nutrify India will help Qualitas create two business models. One for world’s only High PL algal EPA, and another for their branded businesses. The agreement is structured as a retainer with a revenue-sharing model for building the India market for Qualitas Health.
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