Saturday, Jun 6 2020 | Time 05:59 Hrs(IST)
  • Four members of inter-state gang arrested
  • WHO warns of risks of COVID-19 explosion in South Asia's densely-populated region
  • French Troops Kill Head of Al-Qaeda in the Islamic Maghreb in Mali – Defense Minister
  • 35-yr-old man commits suicide in Nashik
  • On ‘WE’ Day, MP CM calls for team efforts
  • Aurangabad MP Jaleel demands for repatriation of Maha students stranded abroad
  • 444 new corona +ve cases detected in Thane
  • MP CM launches greening drive
  • 67 new Covid-19 cases identified in Nashik
  • Nashik-based rangoli maker draws rangoli to protest against brutal killing of cow elephant in Kerala
  • Senior journo Vinod Dua booked for allegedly releasing fake news
  • Former Delhi Police Commissioner Ved Marwah passes away in Goa
  • MP to have citizens’ index
  • COVID-19 on downward trend in MP
  • Decision to hold medical exams taken after talks: Amit Deshmukh
States


Nova Eyewear launches Take the Pledge, Say No To #JunkLightcampaign on World Sight Day

Kolkata, Oct 11 (UNI) Nova Eyewear, the global eyewear brand from the house of Vision RxLab, flagged off its “Take The Pledge, Say No To #JunkLight” campaign on occasion of World Sight Day, which is widely observed on October 11 each year to raise awareness on eye health & eye-care.
It is a unique initiative by Nova Eyewear, which attempts to build awareness on the effects of High Energy Visible (HEV) blue light and the need to protect vision against this in today’s digital age.
Nova Eyewear which has recently associated with Jacqueline Fernandez, as its global brand ambassador, launched this campaign to create an advocacy among the consumers on the ill effects of harmful blue lights emitted from the electronic devices and say ‘NO” to such junk lights.
HEV blue lights or the junk lights are not only emitted by digital screens but also have other sources within a household, an office set-up or even outdoors.
These would be the emissions from LED lights, CFL lights that are used for illumination and even Sun light. Due to continuous exposure to such rays, the eyes become more vulnerable to its ill effects. Therefore, optimum protection from harmful rays becomes necessary to avoid adverse health effects.
“Take The Pledge, Say No To #JunkLight” campaign highlights how Blumax; a revolutionary material by Nova Eyewear can protect eyes from harmful UV rays & HEV Blue Light. The campaign will be promoted across all digital platforms of Nova Eyewear such as Instagram, Facebook, Twitter etc. and select optical stores pan India for a month starting from World Sight Day. This product of Nova Eyewear filters the junk lights and ensures comfortable vision.
Nova Eyewear aims to position itself as one of the leading eyewear brands, providing complete eye-care solution for various visual requirements such as leading an active lifestyle, practicing sports, driving, preventing eye-fatigue and optimum outdoor UV protection.
At the same time, it also addresses one’s style preference. The core idea of this concept is to position Nova Eyewear as a one-stop solution for all visual needs, offering an array of world-class vision solution technologies for lenses combined with the latest in fashionable frames and sunglasses to the consumers.
Speaking on this occasion, Pammi Jamalpuria, VP- Corporate Marketing, Vision Rx Lab says, “In today’s digital age, it’s important to draw attention to the dangers of prolonged exposure to HEV blue-light and the need for vision protection with preventive solutions like blue-light blocking lenses to avoid adverse health effects. On occasion of World Sight Day we want to take this message to many through this awareness campaign conducted both online, and offline at various optical stores.”
UNI SJC AND
More News

35-yr-old man commits suicide in Nashik

06 Jun 2020 | 3:54 AM

Nashik, Jun 5 (UNI) A 35-year-old man allegedly committed suicide by hanging himself at his residence in Lakhmapur village in Dindori taluka of the district on Friday.

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On ‘WE’ Day, MP CM calls for team efforts

06 Jun 2020 | 3:30 AM

Bhopal, June 5 (UNI) Wishing citizens on the occasion of World Environment Day, Madhya Pradesh Chief Minister Shivraj Singh Chouhan emphasised on endeavours to fulfil “our collective obligation” vis-à-vis conserving natural heritage and biodiversity.
“Every individual should plant at least one sapling annually. If more seedlings are planted, it will indeed be a favour to humanity and nature. Biodiversity is the principal theme this year and our state happens to be extremely rich in that aspect. In Madhya Pradesh flows the lifeline ‘Mother Narmada’ and we have the Satpura, Vindhya and Maikal ranges. Rivers such as the Kshipra, Chambal, Betwa and Tapti also enrich our resources. At this juncture, humanity is encountering a challenging phase but my dispensation is determined to safeguard the habitat,” the veteran leader averred in a message.

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Aurangabad MP Jaleel demands for repatriation of Maha students stranded abroad

06 Jun 2020 | 3:29 AM

Aurangabad, Maharashtra, Jun 5 (UNI) Aurangabad MP Syed Imtiaz Jaleel on Friday demanded that the central government should make immediate arrangements to bring home the students from Maharashtra who are stranded abroad.

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444 new corona +ve cases detected in Thane

06 Jun 2020 | 2:37 AM

Thane, Jun 5 (UNI) With 444 more persons testing Covid-19 positive in Thane in a single day on Friday, the district's tally of infected patients zoomed beyond the 10,000-mark to 10,419.

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MP CM launches greening drive

06 Jun 2020 | 2:30 AM

Bhopal, June 5 (UNI) Emphasising that this planet is home not only to humans but also for fauna and feathered creatures, Madhya Pradesh Chief Minister Shivraj Singh Chouhan expressed concern Friday over mankind’s blind exploitation of nature in the unbridled race for so-called progress.
“Forests have been decimated, toxic emissions from factories polluted the environment, chemical fertilisers and pesticides contaminated water plus food. This simply cannot be described as development; it is in fact destruction! Striking a fine balance between growth and the habitat is imperative. As is universally known but often conveniently disregarded, trees purify the environs, provide us with food, raise groundwater level and enhance storage,” the veteran leader was officially quoted as saying while symbolically inaugurating – via videoconferencing – a major plantation initiative organised by the Harda-based Subhash Manch on the occasion of World Environment Day.

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