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States » East


Nouriture by Anmol Feeds strengthens its foothold in Bengal

Nouriture by Anmol Feeds strengthens its foothold in Bengal

Kolkata, Nov 13 (UNI) In order to ensure highest profit margins for livestock farmers

and to meet the growing demand for quality feeds in the market, Kolkata based,

Anmol Feeds Pvt. Ltd, one of the largest producers of livestock feeds in Eastern

India, introduced its products under the umbrella brand Nouriture.

In a distinct effort to reach out to the livestock farmers in the hinterlands of

Medinipore, Anmol Feeds organized one-of-its-kind knowledge session Nouriture

Milan Utsavat Mandarmani in the presence of Amit Saraogi, Managing Director,

Anmol Feeds Pvt Ltd. and renowned animal nutritionist, Mr. Micky Wu.

In line with Anmol Feeds’ vision of ensuring the socio-economic growth of the

livestock farming communities in Bengal, the company launched their first ever

shrimp feed brand, Latis Gold 38 per cent Protein Vannamei Feed and floating

fish feed brand, Matsya Bandhu.

Nouriture is focused on the wellbeing and success of the farmers. Nouriture

aims to provide superior quality compound feed for the livestock to promote fast

and healthy growth. Nouriture aims to empower farmers by educating them and

providing solutions tailored to their problems. It is driven to help farmers to

accept modern farming techniques and usage of compound feed, a company

spokesperson on Wednesday said.

Speaking on the developments of the company in the state, Amit Saraogi said,

“West Bengal has registered the highest increase in livestock population according

to the 2019 census. The State is topographically blessed with diversified fisheries

resources. We have been one of largest players in broiler poultry feed in the East

and now we are introducing our shrimp and floating fish feed in Bengal.

"The district of Medinipore offers us diverse possibilities since Contai has the

highest shrimp culture farms in the state. Both these products have been tested in

the region and have yielded extraordinary results. After our resounding success

with these latest products from our stable in the state of Andhra Pradesh and

Telangana, we believe it is the right decision to introduce Latis Gold and Matsya

Bandhu in Bengal,” he said.

Fisheries sectors play very vital role in socio-economic development of our

country. Purba-Medinipore district has occupied a long and wide range of

coastline of about 80 km long, starting from Haldia to Digha. The district is a

pioneer for growth and development of shrimp culture in West Bengal which is

a powerful source of earning foreign exchange and it is also recognised as an

employment generating sector.

Anmol Feeds provides a wide range of fish feeds under Matsya Bandhu including

floating fish feed, which is best suited for Carp, Magur to sinking fish feed, which is

best suited for Rohu, Mrigel. Anmol Feeds’ specially formulated feeds keep the fish

well-nourished and the pond water clean, thereby minimizing the risk of disease

outbreak. Formulated with ingredients with higher digestibility, Matsya Badhu fish

feed keeps the pond environment clean.

Renowned animal nutritionist and professor, Micky Wu, further added, “Nouriture

products like Latis Gold and Matsya Bandhu have the potential of giving 30 per cent

more growth to the animal than other products available in the market. This can bring

further prosperity to the shrimp and fish farming community.

Micky Wu gave a presentation on 5G for shrimp farming and disease management

for fish farming also. Farmers present at the session were highly enriched with the

same. The role of pond preparation, sludge removal, identification of good seed, good

feed and hepatopancreas was stressed upon.

He said, “Prevention is available in case of shrimp culture and not the cure, so pond

management becomes an essential and integral part of the farming process.”

Latis Gold has already been test launched in Contai, Norghat and Andhra Pradesh

and farmers have embraced it as a long-awaited alternative. This feed has resulted in

30 per cent more growth compared to other products available in the market. This has

been echoed by leading farmers like Shyamal Das, Chitta Paul and S M Basha of

Andhra Pradesh.

High stocking densities are no longer a worry for farmers and this feed has not only

lived up but exceeded the expectation of farmers.

UNI BM

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