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WorldPosted at: Oct 28 2024 2:41PM


NZs largest red meat exporter looks to expand China footprint

Wellington (New Zealand), Oct 28 (UNI) New Zealand's largest red meat exporter Silver Fern Farms expects to leverage the spill-over effect of the upcoming China International Import Expo (CIIE) to enhance its understanding of the China market, said Silver Fern Farms Limited Chief Executive Dan Boulton.
At the seventh CIIE to be held on Nov. 5-10 in Shanghai, which will mark Silver Fern Farms' seventh consecutive attendance, the company will bring its premium red meat products to Chinese consumers and deepen cooperation with local partners during this special time, Boulton told Xinhua on Monday.
"China has diverse and numerous traditional recipes and culinary techniques spanning thousands of years," Boulton said, adding Silver Fern Farms will present for Chinese consumers at the CIIE its upgraded reserve products, which go well with western cooking style but also cater to Chinese cuisine habits.
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