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Canon India gets future ready: Launches Canon Image Square 4.0 store in Mumbai

Aims to launch 50+ futuristic stores across India entailing genre-based experiential zones and providing professional & semi-professional photographers with end-to-end photography solutions


MUMBAI, India, Oct. 19, 2021 /PRNewswire/ -- Canon India today announced the launch of its first innovative and futuristic format, Canon Image Square (CIS) 4.0 in Andheri West, Mumbai. This experience store will bring together technology, lifestyle, and innovation to offer unique experiences to the consumers. With the launch of CIS 4.0, Canon India has embarked on a paradigm shift in its retail strategy, persuading professional & semi-professional photographers to experience the brand's end-to-end photography solutions. The stores will also have service collection and CPS registration desks to cater to consumer demands.


The new CIS Version 4.0 store aims to deliver an immersive experience to the consumers, thereby making it relatable to their existing workflows. Furthermore, it will serve as a one stop solution for all kinds of photography needs, with a more curated approach of exhibiting the full line-up strategy and exclusive technical support for professional & semi-professional photographers. The CIS 4.0 Stores will include four interactive zones specifically designed for customers to have in-depth knowledge and experience genre-specific photography needs. The four zones that will be a part of the stores are Wedding, Wildlife, Vlogging and the Family zone, enabling the customers to simply walk into these stores and seek an understanding on the specialized solutions, by engaging in roundtable discussions with a highly trained technical staff.

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