New Delhi, July 26 (UNI) Indian artists Noor Chahal and Kayan have been selected for the YouTube’s Foundry class of 2022.
On Tuesday, YouTube Music has announced its new Foundry class of 2022, the global artist development program that focuses on discovering and supporting talent worldwide. Created in 2015, Foundry is YouTube’s incubator for independent music, supporting indie artists at all stages of their careers through annual artist development classes and ongoing release support campaigns.
Foundry artists are next generation entertainers, recognized for their innovative approach to music and storytelling.
Pawan Agarwal, Director, Music Partnerships (India & South Asia), YouTube said, “Helping discover and break new artists, while helping them navigate every stage of their career is one of YouTube Music’s core goals. This is especially important for independent artists, who are navigating today’s increasingly digital landscape to find stability, creative fulfilment, and a global community of fans. Foundry gives independent artists a springboard to success and we’re excited to support such emerging artists and reduce barriers along their journey.”
Noor said, “Being an independent artist always comes with an essence of absolutely being true to your music as well as your audience. An artist’s success cannot be measured by definite parameters, everyone has their own definition of success. I see Foundry helping my music reach new people and ensure that my potential does not go undiscovered or unacknowledged. Every independent artist needs a push like that, and I am nothing but grateful to YouTube for this opportunity.”
Kayan said, “Freedom. To do what I want. It also challenges me in so many ways which teaches me a lot. I guess if you’re happy doing what you’re doing you’re successful, having said that. It doesn't hurt if I can pay my bills, fund my own music, own all of it and still have the drive to want to do better. YouTube is a crucial platform for artists. To connect with my audience and fans and to have a place to share my work with them is super important. Also, to understand my audience better and work with that kind of information is such a great strength to have. Foundry is the perfect program to help me really grow what I’m working for.”
Foundry is designed for independent artists who have a vision for their own success and to help them navigate the demands of today’s music industry. YouTube provides partner strategy support, marketing promotion, and seed funding for content development that can be used for experimenting with new music to diversifying video creation formats.
UNI PY SHK1949