States » EastPosted at: May 23 2023 3:35PM

Mother Dairy Enhances Play in Product Localisation in Eastern India

Kolkata, May 23 (UNI) The Eastern market is one of the fastest growing markets for Mother Dairy's value-added dairy products portfolio after North, according to Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd.
As Mother Dairy is all set to add a pinch of Bengal’s much-loved flavour – Nolen Gur – in the region this summer season, Bandish said, '' The Eastern market is one of the fastest growing markets for Mother Dairy's value-added dairy products portfolio after North, clocking a CAGR of upwards of 30 per cent in the last five years, primarily driven by the success of our localised product offerings. ''
'' We intend to continue the momentum by crafting more localised products that offer the quintessential delightful refreshing experience yet matching the localised taste palate. With the newly introduced products, we now have a total of six products that have been specially developed for the eastern region – making it the largest bouquet of localised offerings within our value-added dairy products portfolio. I am confident that these new offerings will be a treat for the community here and their love for the Nolen Gur flavour, he added.

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Tags: #Mother Dairy Enhances Play in Product Localisation in Eastern India

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