Kolkata, Oct 22 (UNI) Dabur India Ltd today announced the signing of Tollywood Diva Ritabhari Chakraborty as the new Regional Brand Ambassador for its iconic brand Dabur Honey.
Dabur Honey has also unveiled a new campaign “Aaj theke shudhu, chini noy, madhu”, featuring Ritabhari Chakraborty, featuring a famous Bengali song by Asha Bhonsle “Jaabo ki jaabo na”.
The campaign, in an endearing manner, aims to create awareness about the importance of Honey for health and promotes Dabur Honey – with 18% less calories, its immunity boosting properties and the presence of Antioxidants and Minerals – as a healthier alternative to sugar.