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States » EastPosted at: Jul 13 2020 5:25PM


SBI Life launches ‘Apno ki PoornaSuraksha’ campaign, to highlight the prominence of financial immunity provided through a dual protection insurance

Kolkata, Jul 13 (UNI) SBI Life Insurance, one of the most trusted private life insurers in India, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 Critical Illnesses in a single plan with an auto-rebalancing aspect which is much needed to navigate through the current uncertain times.
The ad film features popular playback singer, Shaan alongside his son Shubh, emphasizing the need to maintain immunity. The film opens with a charming father son role reversal conversation, where Shaan is being interrupted by Shubh at various instances while performing daily activities, only to be reminded of ways to boost and keep the health immunity in check at all times. Shaan, expresses how kids these days have become immunity specialists to their parents. Similarly, he continues to highlight the importance of building a healthy financial immunity for choppy times that will enable in creating a financial cushion to safeguard oneself and the loved ones from any monetary stress led by lifestyle diseases or other unforeseen consequence.
Today, critical illnesses account for 60% of deaths in India, according to the Global Burden of Disease Study. Treatments to cure critical illnesses are usually lengthy and expensive, making it very difficult for the family to afford the costs. Therefore, it is paramount to focus on building one’s financial immunity for tough times so that mental immunity stays guarded, in case of a lifestyle disease or any other unforeseen event.
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Tags: #SBI Life launches ‘Apno ki PoornaSuraksha’ campaign# to highlight the prominence of financial immunity provided through a dual protection insurance
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