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States » EastPosted at: Oct 20 2020 5:13PM


ITC Ltd.’s Aashirvaad Atta collaborates with Kolkata pandals to responsibly ace customary Durga Puja celebrations

Kolkata, Oct 20 (UNI) On Durga Puja, Kolkata’s most awaited festival, where celebrations and devotion align to uplift spirits, Aashirvaad Atta has propelled consumers every year to channelize their festive zeal through activities that also helps them keep active.
Aashirvaad Atta, a household name that enjoys brand equity amongst homemakers, in its recent campaign – ‘Eta Amaar Maa’ celebrated the multifaceted women and their vitality.
To further build on the idea and celebrate multiple avatars and relentless energy of women, Aashirvaad Atta has launched a campaign ‘Amaar Ma, Amaar Durga’ for Durga Puja this year. In the present context, the brand’s effort is to recognize the myriad qualities within each woman that makes them similar to Ma Durga.
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Tags: #ITC Ltd.’s Aashirvaad Atta collaborates with Kolkata pandals to responsibly ace customary Durga Puja celebrations
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