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States » EastPosted at: Oct 12 2020 6:10PM


IPRS signs a licensing deal with Hungama Music, its first with an Indian music streaming service

Kolkata, Oct 12 (UNI) On the outset of October 2020, recognized as a Fair-Trade Month, The Indian Performing Right Society Limited (IPRS) celebrates its collaboration with Hungama Music, one of the leading music streaming services in the country, making it the first major licensing deal with an Indian music streaming platform.
The partnership endorses fair trade music for transparent and ethical value chain for authors, composers, and all music rights holders. This licensing deal aims at helping original creators of music earn fair remuneration for their work with the well-deserved royalties.
Over the past few years, streaming has emerged as the single primary contributor to the overall growth of music consumption. According to the Deloitte report, currently, the audio and video OTT market in India is valued at around US
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