Kolkata, Nov 23 (UNI) Aqualite, one of India’s leading footwear brands today launched its new brand campaign #ComfortDikhtaHai targeting Indians across diverse age groups.
The new ad campaign has been known for their footwear range of PU, EVA and printed Hawai chappals, Aqualite's new ad campaign highlights its commitment to comfort and style. Known for its wide range of footwear with a footbed that provides superior cushioning, alignment and arch support the brand is the preferred choice amongst consumers across the country.
#ComfortDikhtaHai marketing campaign has been developed and conceptualized by Kolkata based ad agency Shreyansh Innovations. Starting today, the 60-second TVC will be aired in major TV Channels. With an aim to reach out to masses across all language, the lyrics of the new ad campaign has been written by renowned lyricist Javed Akhtar. The jingle will be available across multiple languages with renowned Bollywood singer Piyush Mishra singing it in Hindi, Zubeen Garg in Assamese, Roopam Islam in Bengali and the multi-talented LV Revanth singing it in Tamil, Telugu and Malayalam. The campaign will further be leveraged through other mediums including print ads which will be aired nationally followed with outdoor and BTL level activations in Bihar, UP, and in-store communication.