Saturday, Apr 20 2024 | Time 17:42 Hrs(IST)
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Tata Tea Leaf celebrates Chhath Puja with Madhubani Art inspired festive pack exclusively for Bihar & Jharkhand

Patna, Nov 13 (UNI) Tata Tea Leaf, a prominent variant of TATA Tea, and a loved tea brand in Bihar and Jharkhand, rejoice the spirit of Bihar and Jharkhand’s most popular festival- The Chhath Puja.
The brand pays tribute to the rich art and culture of Bihar and Jharkhand, tapping the popular traditional Madhubani Art, also known as Mithila Painting, an art form of the region used to narrate religious, folk, and cultural stories. The brand has created a special festival edition pack celebrating Chhath puja using Madhubani art details.
The festive pack is designed keeping in mind the fine details of the festival. The relatable visual symbols showcase an ornamented woman performing Arghya, prayer by offering water to the Sun God with a beautifully decorated Soop, a traditional tray with Puja elements in it. The visual language of the pack with the colour scheme, symbols and imagery, is inspired by Chhath Puja and are chosen carefully to adorn the already festive looking base gold pack that radiates positivity.
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