Mumbai, Sep 14 (UNI) MyTeam11, one of the leading Fantasy Sports Platforms of the country today unveiled their campaign named “India Ki Apni Fantasy App”around the Indian T-20 season. The campaign is aimed at promoting the message of “Indian Brand for Indian People”. It emphasizes on taking pride in playing one’s favourite fantasy cricket game on a homegrown application which promises to bring the users closer to the experience of the actual matches of the league.
The campaign was launched through videos wherein cricket experts can be seen recommending and creating their own teams in the MyTeam11 app. The campaign which is going to run throughout the Indian T-20 season features MyTeam11’s Brand Ambassador Virender Sehwag along with newly signed campaign ambassador for the Indian T-20 season, former New Zealand fast bowler and renowned cricket commentator Danny Morrison. It also features famous names from the world of Sports Television who have come on board as the ambassadors for MyTeam11. The names include the likes of Jatin Sapru, Sanjana Ganeshan, Mayanti Langer, Suhail Chandhok and Master Blaster Sachin Tendulkar’s biggest fan Sudhir.
All the ambassadors will be seen in all social media and on-air commercials urging the fans to stay home, stay safe and engage with their favourite league through MyTeam11. During the course of the league, they will also be seen making their own fantasy teams on the application for select matches which will be intended to enable the Indian users to make better choices during the course of the tournament.