​Unprecedented times call for exceptional measures. As the world continues to battle the COVID-19 pandemic, businesses across the globe are exploring new strategies to adapt to the ‘new normal’. Prestige Group, India’s leading real estate developer, paved the way for virtual launches with the launch of their first-ever property in Goa – Prestige Ocean Crest on 08 August 2020, followed in quick succession with the launch of Prestige Primrose Hills in Bengaluru on 22^nd August 2020.
 
The property launches are a small yet significant step in the revival of the industry that is well poised to accelerate India’s economic recovery.
 
Speaking at the launch of Prestige Primrose Hills, Mr. Irfan Razack - CMD, Prestige Group, said, “I remember reading a poster many years ago that said, ‘If you don’t like something, change it. And if you can’t change it, change the way you think about it’. That’s essentially what all of us at Prestige have been doing since the pandemic transformed our world. As market leaders, we have been constantly adapting to the ever-changing dynamics of the environment we live in today.”
 
Through virtual site tours, video calls and innovative visualisation, Prestige Group empowers consumers to make informed property purchase decisions. The adoption of VR ensures that customers don’t feel cheated of the property buying experience that they are accustomed to. For those who are not so tech-savvy, Prestige Group has dedicated executives trained to handhold customers through the virtual process.
 
“Resilience is about accepting the new reality and having the courage to dream. At Prestige, we have a business continuity plan in place and a workforce that is committed to our shared vision. Once we get back on track, growth is certain. Real estate will continue to be the finest long-term and stable investment asset,” noted Mr. Razack.
 
“Located off the bustling Kanakapura Road, at walking distance from the Metro Station, Prestige Primrose Hills is a beautiful property that comes with all amenities that make it completely self-sustained. An additional highlight of this property is that we will be selling select units at 1% GST,” he concluded.
 
About the launch

• Having adopted the very latest in technology, the launch showcased a more advanced version of a regular 3D launch.


• It was streamed live on YouTube, Facebook, LinkedIn, CommonFloor, and NoBroker, among others


• The event included a welcome address followed by a price and scheme reveal, after which Mr. Irfan Razack addressed the audience


• This was followed by a Q&A session where the Prestige leadership team addressed queries from both the media as well as interested customers