Friday, Mar 29 2024 | Time 03:18 Hrs(IST)
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Business Economy


Mah: Mahindra & Mahindra Ltd launches Krish-e Centres for farmers

Aurangabad (Maharashtra), Oct 2 (UNI) Mahindra & Mahindra Ltd's, Farm Equipment Sector--a part of the USD 19.4 billion Mahindra Group--on Friday rolled out first Krish-e Centres here and in Pune's Baramati as part of its' new 'Farming as a Service' business.
With the tag line 'Expert Takneek. Naye Upay. Parinaam Dikhaye', Krish-e is a business vertical that provides technology-driven services which are progressive, affordable and accessible to farmers, a release said.
Krish-e aims to increase farmer income through digitally-enabled services across the complete crop cycle. These include agronomy advisory, access to advanced farm equipment rentals and new-age precision farming solutions, all focused on bringing down overall farming costs and improving crop output and consequently the farmer’s income, it mentioned.
UNI VKB KAZ JAL 2211
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