Friday, Mar 29 2024 | Time 11:50 Hrs(IST)
image
Business Economy


JSW Paints launches any Colour One Price campaign to India’s upcountry markets

JSW Paints launches any Colour One Price campaign to India’s upcountry markets

Mumbai, Jan 25 (UNI) JSW Paints, India’s leading eco-friendly paints company has launched “Any Colour One Price” marketing campaign to India’s Tier II and upcountry markets.

This campaign aims to bring about awareness in consumers on the different prices that they pay for different shades when they paint their homes and the inherent injustice in this way of pricing. In common categories like Apparel, Suitcases/travel bags, food items, etc. consumers pay the same price for their purchases irrespective of the colour, company release said.

JSW paints believes that the case should be no different for paints – consumers should pay the same price for the category of paint irrespective of the shade.

Mr AS Sundaresan, Joint MD & CEO of JSW Paints, said, “Consumers do not pay a different price for their colour of choice in other categories from apparels to automotives or cosmetics to durables. Why should they in paints? And most consumers are unware they pay extra for Colour when they buy paints, sometimes as much as the base paint itself. At JSW Paints we have thoughtfully brought the best in technology and global best practice to offer consumers the freedom of choice in colour with our promise of “Any Colour One Price” – the first and only paint company to do so in India.

The campaign currently launched in over 60 towns in the South and West of India through out of home media, features colourful visuals of categories where consumers don’t pay extra for colours and invokes the question in the consumers mind as to why they have to pay extra for colours when it comes to paints? It also has a strong digital push as well to ensure that the message of “Any Colour One Price” goes to every discerning customer across the country.

JSW Paints was launched in early 2019 as a greenfield venture backed by cutting-edge technology, automation and scale that is comparable to leading players in the sector. The company manufactures and markets both industrial coatings and decorative paints wherein it offers a range of family friendly, water-based paints for Interior & Exterior walls, wood & metal surfaces in Homes. The company’s biggest value proposition is its effort to usher transparency in pricing through “Any Colour One Price”.

Paint is an important décor element around which various colours for a home is matched. Thus, the consumer’s engagement on selection of colours while painting their home is very high. Moreover, selection of colour also reflects one’s choice and taste. It is often believed that colour is an important décor element that facilitates or indicates change, be it in terms of personal, professional or social standing.

UNI JS SB 1221

More News
India's core sector output rises to three-month high of 6 7 pc in February

India's core sector output rises to three-month high of 6 7 pc in February

28 Mar 2024 | 7:51 PM

New Delhi, Mar 28 (UNI) Driven primarily by coal, cement and crude oil production, India's core sector comprising of eight key infrastructure components grew 6.7% year-on-year in February 2024, as per data released by Ministry of Commerce and Industry on Thursday.

see more..

Honda Motorcycle & Scooter India achieves historic 6 cr domestic sales milestone

28 Mar 2024 | 7:19 PM

Mumbai, Mar 28 (UNI) Honda Motorcycle & Scooter India (HMSI) announced on Thursday that it has accomplished a historic achievement of 6 crore domestic sales in India. Honda ventured into the Indian market with its first two-wheeler, the Activa, in 2001.

see more..

28 Mar 2024 | 5:28 PM

UNI NK AKS.

see more..
Luminous enters solar panel mfg; 250 MW facility launched with initial investment of Rs 120 cr

Luminous enters solar panel mfg; 250 MW facility launched with initial investment of Rs 120 cr

28 Mar 2024 | 5:16 PM

Rudrapur, Mar 28 (UNI) From power Back-up solutions to Batteries and Solar applications, Luminous Power Technologies on Thursday announced the launch of its state-of-the-art solar panel manufacturing facility here.

see more..

Kottayam-Kochi Rubber Market rates

28 Mar 2024 | 5:04 PM

Kottayam, Mar 28 (UNI) Following were the Rubber Market rates announced by the Rubber Board here on Thursday per quintal.

see more..
image