Mumbai, Jul 6 (UNI) Foraying into personal protective equipment (PPE) business, Tyre major, CEAT Tyres has launched GoSafe S95 face masks to fight COVID-19 challenge.

The GoSafe S95 masks come with formidable six-layer filter protection. The innermost layer is made of soft anti-bacterial fabric. The next three layers provide microbe protection and consist of small particle filters for added safety. The air mesh in the outermost layer filters particles and contaminants. The adjustable

nose clip makes them breathable and splash/droplet resistant ensuring safety and comfort, company release said here.

The masks are designed for everyone – be it bikers, housewives, children or elderly. The mask comes in a multi utility cloth bag which can be used to store your mask or your personal devices.

Priced at Rs249, these anti-pollution S95 masks can be washed and reused up to 30 times. They are available across CEAT Shoppes (exclusive branded stores) and on leading e-commerce websites such as Amazon, Flipkart, Myntra, Seniority and many more.

Commenting on this new development, Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said, 'The launch of the GoSafe range is a part of the CEAT’s commitment towards its motto - Safety First. The objective of foraying into the business of PPE is to plug the paucity of safe and reliable products like masks, especially at a time when the country is battling the Coronavirus threat. In these unusual times, personal safety, hygiene, and protection are a real concern. As a brand our commitment is to keep India safe and mobile, so we will soon introduce more products under the CEAT GoSafe range and expand the existing mask range to play an active part in this battle against the Covid-19 pandemic in the times to come.'

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