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Business EconomyPosted at: Apr 20 2021 6:27PM


Aparna Enterprises launches 56 new shades in Wall tiles under ' Vitra' brand across India

Hyderabad, Apr 20 (UNI) To strengthen its Vitero Tiles brand portfolio, Aparna Enterprises,on Tuesday announced the launching of a new collection of Wall Tiles called ‘Vitra’.
Inspired by premium quality, modern design and contemporary aesthetics, the new series Vitra will have fifty six shades to its credit, Hyderabad based Aparna Enterprises Limited (AEL), said in a release here.
With this new launch, Wall Tiles’ portfolio will have around 4 series and more than 400 shades.
Vitra will be available in India through more than 275 dealers across India.
Commenting on the product expansion and growth plans, AEL Managing Director, Ashwin Reddy, said, “Despite the challenges last year, Vitero Tiles has grown by 13 per cent in the last Financial year, However in the current Financial year, we expected to close with 50 per cent growth.
Apart from building the portfolio, we will also continue to increase tile production capacity and expand our distributor network pan India, he said last year, we had increased our dealer network by 23 per cent and this year we will be further boosting it by 30 per cent.
Vitra wall tiles available in fifty plus shades and the series are manufactured at the state-of-the-art manufacturing unit in Peddapuram in Andhra Pradesh using the latest nanotechnology, he said.
About 60 per cent of all raw materials used in this tile collection, like clay and feldspar, are produced in-house through a rigorous backward integration process, said Ashwin.
Vitra is an ideal choice for both domestic and commercial consumption and will come in 300 x 300 mm and 300 x 600 mm sizes, he added.
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