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Business EconomyPosted at: Oct 27 2020 11:02PM


Alteza from Aparna-Craft to expand its dealer network to 30 cities by 2025; launches two new products

Hyderabad, Oct 27 (UNI) To further augment their presence in the aluminium interior and exterior solutions Alteza, the premium aluminium window and door systems brand from Aparna-Craft (joint venture between Aparna Enterprises Limited, India and Craft Holdings, Hong Kong), on Tuesday announced the launching of two new products and planning to expand its network to tier 1 and tier 2 cities.
The new systems launched include Villa Windows and Glass Railings offering customers an array of aluminium interior and exterior solutions to choose from, the company said in a release here.
Speaking about the new launch, Aparna Enterprises Limited (AEL) Managing Director Mr. Ashwin Reddy,said, “A year ago, when we partnered with Craft Holdings (Hong Kong) to create Aparna Craft, our vision was to revolutionize the premium aluminium window and door systems market in India and provide our consumers with superior quality solutions in distinct designs. We will be investing extensively in building the product portfolio as well as the reach of the brand.
In the next 5 years, we aim to expand our presence to 30 cities, targeting 10 percent of market share, said Ashwin.
Manufactured at a state-of-the-art production facility located at Bachupally, outskirts of Hyderabad, the new range of products are made using world-class technology as well as the highest quality raw materials.
Made using virgin aluminium the new products are 3kPA compliant. Apart from offering superior quality products, Alteza will also offer end-to-end services to consumers, including Design, Fabrication, Installation and Post-sales support.
Currently the Indian building facades and fenestration industry is valued around INR 25000 crores and Aluminium window and door industry around INR 3250 crores.
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