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Business EconomyPosted at: Apr 22 2021 9:44PM


TECNO ropes in Bollywood Superstar Ayushmann Khurrana as its Indian brand ambassador for 2021

Kolkata, Apr 22 (UNI) TECNO, the global premium smartphone brand, announced Bollywood
superstar Ayushmann Khurrana as its brand ambassador.
The partnership is expected to give a strong face to TECNO’s brand philosophy ‘Stop at
Nothing’ to deliver innovative products of sensory excellence and bolster its position among smartphone consumers of New India in 2021.
As the youth icon of New India, Ayushmann Khurrana has trail blazed his way into Indian
hearts, especially those coming from non-metros and small towns with his charismatic,
uncompromising and relatable personality. His penchant to break barriers and carve a niche
for himself resonate with TECNO’s brand philosophy of never stop pursuing excellence.
Speaking about the partnership, Khurrana, said, “I am looking forward to this association with TECNO, a smartphone brand that has been trying to break barriers since its inception to provide
true value to the Indian consumers. As an actor, I understand the importance of perfection and
giving the best to our audiences. TECNO, has established itself as one of the leading
smartphone brand in India with its consistency towards delivering excellent products with stylish
designs and innovative features at the most competitive price. Associating with such a brand
that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling.”
Commenting on the association, Arijeet Talapatra, CEO of TECNO Mobile – India said, “TECNO
is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing ‘segment-first’ features to create greater accessibility for our consumers in the mid-budget category
of New Bharat. In this journey, we felt that 'Ayushmann the personality', upholds our values the strongest. He epitomizes our intent to be uncompromising in our efforts to empower Indian citizens
with feature-rich smartphones. I strongly believe this association will enable us to reach out to a
wider base of consumers and further consolidate our position as a leading smartphone player in the segment.”
TECNO sees this association to complement this year’s company initiative that aim to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points. Ayushmann will be seen spearheading the new TECNO SPARK 7 campaign launched in
India on 9th April and will go on sale on 16th April. He will feature in campaigns across SPARK,
POVA, CAMON smartphone series.
UNI BM
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