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Business EconomyPosted at: Oct 5 2020 9:36PM


Swiss Military partners with Toreo Corp to become a Rs 1000 cr brand on India

Kolkata, Oct 5 (UNI) Swiss Military has entered into a collaboration with Toreo Corporation
to become Rs 1000 crore brand in India.
Anuj Sawhney, Managing Director of Swiss Military and Yashovardhan Gupta, Managing
Director of Torero Corporation the association, informed on Monday.
"‘Swiss Military’ Brand has licensed to Torero Corporation by Promoshirt SM S.A. for
exclusive leather goods and bags for the Indian Market," they said.
Over the past 30 years of the brand's existence, Swiss Military has made a strong presence
in 26 countries globally, with brand registrations in 40 countries and over 600 retail stores
across various product segments.
With this partnership, Swiss Military is expecting at least a three fold growth across market
segments for the leather category with Torero in the next two years of their association.
Anuj Sawhney, Managing Director of Swiss Military said, “Consumers, for over 30 years
have shown their love and appreciation for the Swiss Sense of design, adventure, quality
and lifestyle the Swiss Military brand represents. Our consumers have long sought a wide
range of premium leather accessories, bags and gifts to complement the best seller
electronics, accessories and watches sold globally.
"We felt this is the right time to bring in premium leather goods, accessoriesand gifts to
cater to this rising demand of consumers and hence signed on a young, but extremely fast
growing fashion house, Torero Corporation Pvt. Ltd. to take on the Swiss Military License.
It is a synergy of minds that have a common vision of being the biggest Lifestyle brand in
the country”.
The company is hoping to beneficially use Torero’s business intelligence and knowledge
about the Indian market and distribution chain to increase sale volume in Swiss Military
products and boost the "Make in India model".
Swiss Military will launch a range of wallets, combos, gifts, bags, briefcases and
backpacks which will be available both online and offline
Torero Corporation is a licensed manufacturer for global brands like Military, POLICE,
CROSS, Sheaffer, and owns the global brands V&M, Hacksafe, CommesDesFilles and
Sliver.
Yashovardhan Gupta, Managing Director, Torero Corporation, said, "Swiss Military is
not only an iconic brand, but is also amongst the fastest growing brands in the world, and
we are grateful to have been chosen. It is our honour to partner with Promoshirt in their
journey to make Swiss Military a Rs. 1000 Crore Brand in India.”
Talking about the ‘Make in India’ factor, Yashovardhan Gupta said, “Swiss Military
products are produced globally which is quality checked by its expert global quality
professionals."
"As henceforth, Indian products will be made by Torero in India, it will be easier to
match the Indian tests and consumer trends including pricing patterns."
Torero’s long lived expertise in world class luxury product manufacturing will be an
additional strength to take Swiss Military to the next level, he said.
"The plan is to make Swiss Military products available Pan India in more than 2400
stores. Torero is keen to become the Luxottica of Leather Accessories, and Bags,"
Gupta underscored.
"With 30 years of Luxury lineage and manufacturing for the top Luxury Brands in
Europe, Torero is the Private Label manufacturer to the world, and also holds exclusive
global licenses for brands such as Police, Cross, and Sheaffer. We are a true design
of ‘Make in India, for the World’ company," he stressed.
Swiss Military would also enjoy the benefit of a ready market and online audience of
Torero’s existing consumers. It will be easier for Swiss Military to opt for its planned
diversification in product line which includes men’s apparel and active wear with
additional focus on women’s fashion accessories, apparel and cosmetics and fragrance
also, he said.
"India is growing exponentially and with increased confidence we see a steady trend
of consumers seeking out premium, authentic brands that are sourced in India and hence
our decision to join hands with Swiss Military," Gupta added.
The Swiss Military Products will be either leather or synthetic leather or combination of
both.
The price ranges have been kept very competitive and consumer friendly, the wallets
would range from an MRP of Rs1000 to Rs 2500 where an exquisite variety will be
offered in terms of usage.
Swiss Military will also be launching an exciting range of combo’s, bags, briefcases
and backpacks which will be priced from around Rs.2000 to Rs.4500.
The products will be available both online and offline
Online the products will be sold on Amazon, Flipkart, Myntra, etc and offline through
Shoppers Stop, Central and Trade Distribution Channels established by Torero.
The products will be available in the market within 45 days.
UNI AND SJC
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Tags: #Swiss Military partners with Toreo Corp to become a Rs 1000 cr brand on India
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