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SBI Card announces Festive Offer 2021 'DUMDAAR DUS'

SBI Card announces Festive Offer 2021 'DUMDAAR DUS'

Mumbai, Sep 29 (UNI) SBI Card, India's largest pure-play credit card issuer, has announced launch of the three-day mega shopping festive offer 2021, 'Dumdaar Dus', starting October 3, 2021.

During this one-of-its-kind on line shopping festival, SBI Card retail cardholders will have the freedom to shop on line on any domestic e-commerce site, and not be restricted to just one or two, to avail the 10 per cent cash back. Importantly, in line with the growing popularity of EMI transactions, the offer will also be available on online merchant EMI transactions.

With festive offer 2021 'Dumdaar Dus', SBI Card is set to take this experience to the next level, as it will empower customers to shop from 'any' domestic ecommerce site they prefer. Customers will be able to purchase a wide variety of products, including, Mobiles and Accessories, TV & Large Appliances, Laptops and Tablets, Home Furnishing and Kitchen Appliances, Fashion and Lifestyle, Sports and Fitness, among many others, and receive the cashback. The offer will not be applicable on online spends in some categories such as, insurance, travel, wallet, jewellery, education, healthcare, utility merchants etc.

Commenting on the SBI Card Festive Offer 2021, Rama Mohan Rao Amara, Managing Director and CEO, SBI Card, said, "We rely on and harness the power of data analytics to sharpen our propositions. Over a period, we have observed that an increasing number of our cardholders are shopping online, across a wide range of platforms and product categories, especially during the festive period. As a customer-centric organization, we continuously look at ways to bring exceptional benefits, in line with evolving needs of our customers. SBI Card festive offer 2021, is one more such thoughtful initiative to add to the positivity and the festive cheer. Through this offer, we also aim to reiterate our brand commitment to offer our cardholders convenient, seamless, and secure payment solutions, anywhere, anytime."

To amplify its Festive Offer 2021, SBI Card plans to launch a digital campaign featuring actor Jaaved Jaaferi who accentuates the brand message effortlessly with his versatility and humorous characterization.

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