Kolkata, Jul 28 (UNI) Panasonic India - a diversified technology company, commemorated

parents through its latest digital campaign around the Parents’ Day.

The campaign aimed at driving increased brand awareness and category association for

Panasonic. Users were encouraged to participate in the online contest where they had to

share their stories as to why and which product they would like to gift their parents by

completing the following - this Parents’ Day, I want to gift ____ to my parents because ____.

The five-day contest, from July 22 to 27 across Panasonic’s

Facebook, Twitter and Instagram handles, received close to 4000 of entries, along with 4

million impressions and 2.7 million unique reach.

Sharing views on the overall campaign, Shirish Agarwal, Head-Marketing Communication

& Brand, said, “We are committed to create a better life for consumers in living spaces and

our products are an extension to this commitment. The Parents Day campaign was yet

another initiative to connect and engage with our consumers and create awareness for our

smart, connected and energy efficient appliances for their lifestyle.”

In order to participate, users had to tag three friends, like & RT the post, subscribe to the

brand page and share their entry through story/comments (w.r.t. each platform). Unique story

across each category will be rewarded with Panasonic’s latest appliances such as Miraie

enabled 1.5ton Air Conditioner, Ag clean ECONAVI Refrigerator, built-in heater Washing

Machine, 43-inch 4K TV and anti-bacterial cavity Microwave.

The winning stories will soon be published across our digital platforms on Facebook,

Twitter and Instagram. Also, do watch out for the upcoming Raksha Bandhan contest

across Panasonic’s digital platforms.

UNI BM SJC