Thursday, Dec 2 2021 | Time 14:29 Hrs(IST)
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Business Economy


Palsons Derma to invest 100 crore in three year period

Kolkata, Oct 5(UNI): A new range of premium skin care brand has forayed into the market of Kolkata in the presence of its brand ambassador actress, Priyanka Sarkar along with Siddhartha Paul, Executive Director of Palsons Derma.
Palsons Derma is among the upcoming pharmaceutical companies in India with national coverage and international standards and also is the first company from Eastern India to win the most prestigious and much coveted Quality Excellence Award from IDMA (Indian Drug Manufacturers’ Association).
Palsons Derma has a chain of skincare Clinics, named Wizderm Speciality Skin and Hair Clinic in Kolkata, where they focus in Skin Care that is Safe, Easy, and uncompromised with a state of the art clinical and aesthetic infrastructure which ensures gold standard treatments. Wizderm is also an approved learning centre for budding dermatologists from across the country. With this three decades of experience in both the manufacturing and the service sector, Palsons Derma is now prepared to venture into the consumer market through its home grown brand “NEOLAYR”, thereby completing the full circle of skin cure and skincare needs.
Siddhartha Paul, Executive Director of Palsons Derma said, “Our aim is to reach every home in the nation with Neolayr, a range of affordable high-end skincare and hair care formulations designed with rich experience and expertise. Currently, we’re operating in West Bengal. An investment of Rs. 100 crores have been earmarked in the three-year period, major investment being for setting up the plant, expansion of the field force and promotion of the brand. We expect to achieve a turnover of Rs. 300 crores by 2025. The range of products would include face wash, moisturizers, hand cream, foot cream, lip balm, sun screens, calamine lotions, hair oil, serums, shampoos. In terms of manufacturing, we are already in the process of building our new factory at Gurap (West Bengal) which will further help us to cater to the high demand of increased production.”

As the brand ambassador of Neolayr, actress Priyanka Sarkar said, “Taking good care of our skin is one of the topmost priorities of every person, be it a working woman, homemaker or an actor. Thus, building credibility with its potential customers undoubtedly takes time. Wherein Neolayr comes into the forefront with a team backed by a company with three decades of experience, making the products trustworthy to customers. And I could not have been happier to be associated with a brand which I prefer personally as well.”
UNI XC KK
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