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Business EconomyPosted at: Oct 27 2020 7:26PM


Walmart Vriddhi brings a digitally enhanced learning experience to train MSMEs for faster growth & recovery

Kolkata, Oct 27 (UNI) India’s Micro, Small and Medium Enterprises (MSMEs) now have
the opportunity to embark on a digitally enhanced entrepreneurial journey through the
Walmart Vriddhi Supplier Development Program.
The journey features interactive online training experiences and personalized mentoring,
with access to resources and experts to support growth. This supports the goals of Digital
India by providing MSMEs with the tools to adopt new technologies to expand their business.
The Walmart Vriddhi Program was launched by Walmart Inc. in December 2019 with the
aim to empower 50,000 Indian MSMEs to “Make in India” for domestic and global supply
chains.
Following the COVID-19 outbreak, the program was reshaped to emphasize digital
experiences, and this allowed it to be rolled out to more MSMEs. In the future, it will offer
a mix of digital and in-person training, mentoring and network experiences via physical
Vriddhi Institutes when conditions are favorable.
The e-institute-based Vriddhi Program provides MSMEs an easy-to-use interactive
learning experience through online modules with a blend of teaching and assessment
tools. Participants receive personalized feedback through virtual classrooms, formal
assessments and one-on-one advisory sessions.
To prepare MSMEs to sell through new online and offline channels in India and abroad,
the program will also offer advanced training that includes personalized mentoring and
the opportunity to work with service providers and peers.
The Vriddhi entrepreneurial journey equips MSMEs with tailored knowledge of key
aspects of business management, enterprise growth, customer-centric services,
manufacturing best practices, responsible sourcing and more.
In response to the challenges brought about by COVID-19, it has been extended to
reinforce the ability of MSME leaders to identify strategic issues, expedite digital
adoption and increase efficiencies in their businesses.
Designed by Walmart in partnership with the program’s knowledge manager, Swasti,
the curriculum is tailored to the business challenges and growth aspirations of MSMEs
in the communities in which it is offered.
“Walmart Vriddhi opens up opportunities for MSMEs to sell into Walmart’s supply
chains or the open marketplace. Wherever they are in their journey and whatever their
aspirations for growth, that openness makes the program unique and puts the supplier
at the center of everything we do,” Judith McKenna, president and CEO of Walmart
International, said. “With today’s digital enhancements, we’re helping more entrepreneurs
expand their capabilities and build sustainable businesses that add value to their
communities.”
Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group added, “As India adjusts
to the ‘new normal,’ digital transformation is a path to resilience for businesses. In concert
with the government’s Digital India initiative, we want to help Indian MSMEs digitize so
they can react to market trends and challenges with speed and agility, better serve their
customers and grow their business. Flipkart and Walmart are working together on Vriddhi
and other programs to make a real difference for MSMEs and to contribute to sustained
economic growth for India.”
Walmart Vriddhi’s first all-digital e-institute will initially be open to MSMEs in Panipat,
Sonipat, and Kundli, an area that is a hub of textile, steel and kitchenware production with
a strong entrepreneurial heritage and a skilled workforce. Eligible MSMEs can access the
digital training experience through a mobile application available on iOS and Android
in both English and Hindi.
Vriddhi will progressively roll out e-institutes to other regions in India, providing
tailored training, mentoring and ecosystem support.
“The need to work with India’s MSME sector and its workforce to enable holistic
measures to support their growth and evolution has never been more pressing than
it is today. The multi-level, online training approach that the Vriddhi Program affords
is tailored to address the identified needs of the MSMEs and will help them build and
adapt their businesses to serve domestic and global supply chains. This will fast track
their growth and ensure longevity for their business,” Shiv Kumar, Co-founder and
Chief Mentor, Swasti, said.
In recent months, Walmart has actively worked with its various MSME suppliers and
Panipat-based businesses to help them cater to the rising demand for essential PPE
and hygiene products. Flipkart Samarth has also helped local artisans, weavers and
many rural & women entrepreneurs get back to business.
Drawing on the extensive eCommerce experience Walmart and Flipkart have in India,
as well as in wholesale retail and sourcing for global markets, Swasti has extended
advisory support to MSMEs on financial schemes, government programs and business
operations, offering best practices for business realignment and continuity during these
challenging times.
UNI BM SJC
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