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Business EconomyPosted at: Oct 6 2020 7:58PM


Mahindra’s All-New Thar Crosses 9,000 Bookings

Kolkata, Oct 06 (UNI) Mahindra & Mahindra Ltd. (M&M), part of the USD
19.4 billion Mahindra Group, today announced that its legendary SUV,
the All-New Thar has already crossed 9,000 bookings, since its launch
on October 2, 2020. This, despite only 18 cities being part of phase
one markets where test drive and demo vehicles are available.
The All-New Thar becomes the only SUV in the 4X4 lifestyle category to
record this booking milestone in such a short span of time.
In addition to the traditional lovers of this iconic brand, the
All-New Thar has also appealed to a whole new set of urban
lifestyle-seekers, who have shown significant interest in the
Convertible Top and Automatic Transmission top end variants.
Commenting on the booking milestone, Veejay Nakra, Chief Executive
Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are
extremely happy with the overwhelming response and excitement that the
All-New Thar has created. What is also encouraging is that the All-New
Thar has resonated well with lifestyle seekers, families & women
buyers, thereby opening-up an entirely new set of customers for this
iconic lifestyle 4X4 SUV. Despite test drives being available in just
18 cities to begin with, we have received over 9,000 bookings for the
All-New Thar, since its launch, which is unprecedented for this
segment. Our endeavour is to ensure that test drive vehicles are
available in the rest of the country at the earliest, for more people
to experience and book the All-New Thar.”
As one of the most anticipated launches in the industry, the All-New
Thar has garnered a lot of interest from buyers and auto experts
alike. Since its launch on October 2, 2020, the All-New Thar has
received over 36,000 enquiries and more than 3.3 lakh website
visitors.
Test drives for the All-New Thar has begun in phases, starting with 18
cities. The company will add 100 more cities on October 10, 2020 and
test drives for the rest of the county will be available from October
15, 2020. For more details and updates on test drives customers can
visit https://auto.mahindra.com/test-drive?brand=thar. The deliveries
for the All-New Thar will commence on November 1, 2020.
UNI XC JAL 1958
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