Friday, Mar 29 2024 | Time 16:09 Hrs(IST)
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Business Economy


ITC Vivel launches its new TVC with brand ambassador Kriti Sanon

Kolkata, July 22 (UNI) With brand ambassador Kriti Sanon, a dynamic and emerging Bollywood
talent, ITC Vivel unveils a new film which celebrates the indomitable spirit of a woman who
embodies strength to rise over any adversity, big or small, in her own nonchalant way.
The film presents a narrative that is relatable to many women in the professional space. It
portrays confidence and self-belief to not compromise on her dignity in any given situation
and handle the moment in a composed yet witty way.
Conceptualised by Brand David, the film in a slice of life presentation, demonstrates
Vivel’s philosophy of ‘Ab Samjhauta Nahin’ emotionally and rationally.
ITC Vivel with its philosophy of ‘Ab Samjhauta Nahin’ has been vocal about equality and empowerment, encouraging women across the nation to question status quo, voice their
opinions uninhibitedly, speak up against injustice and own their choices without any
compromise.
Initiatives by Vivel to empower women: ‘Vivel Ab Samjhauta Nahin’ with its unique Know
Your Rights initiative is working extensively with colleges across India to empower everyone
with the knowledge of rights and build equality champions across the nation.
More than 700 colleges have experienced the workshop co-created with one of the most
renowned legal authorities in India, Ms. Karuna Nundy and around 1 lakh students have
actively participated in the workshops that began its outreach last year in 2019.
Vivel has also collaborated with Azad Foundation India to launch ‘Parvaz’ a feminist
leadership programme to empower women and transform communities. The project in
its third year now has already introduced more than 40 community leaders in the last two
years who have helped transform lives of more than 60,000 women in big ways and small.
UNI BM
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