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Business EconomyPosted at: Oct 12 2021 10:31PM


G7CR to launch STAB program for ISVs at GITEX Global 2021

Bengaluru, Oct 12 (UNI) IT firm G7CR Technologies on Tuesday announced the launch of its STAB program (Sales, Technical and Business Enablement) for Independent Software Vendor (ISV).
The program will provide for ISV’s benefits of up to 25,000 USD and will also focus on offering strategic support in Sales enablement, Tech enablement and Business enablement. The program is being launched at the annual technology event, GITEX Global starting from 17th Oct till 21st Oct at Dubai World Trade Centre. Prospective ISVs can visit the Microsoft booth number H7-D1 at ISV Recruit Desk and apply for G7CR Technologies’ STAB program, the Bengaluru-based IT firm said in a statement.
STAB program will help in leveraging G7CR’s existing channels and markets to increase the go-to-market strategy for ISVs. The program will also offer valuable resources for driving new revenue opportunities, developing strategies for marketing, selling and lead capture as well as building differentiated and longer- term engagements, it added.
Speaking on the occasion, Yvonne Chebib, Global Partner Solutions Lead, Microsoft UAE, said: "G7CR Technologies clearly demonstrated that they have both the knowledge and the experience to offer ISVs a path to market benefitting from cloud technologies. The program will further enable ISVs to optimise their go-to-market strategies, and we look forward to learning about their successes."
Speaking on the occasion, Dr. Christopher Richard, MD & Chief Cloud Architect, G7CR Technologies, said, "We are delighted to bring an innovative and specialised program for ISVs. The spurring rise in cloud-based software as a service (SaaS) offerings has escalated the independent software vendors market globally. At G7 CR, we are always trying to offer best services and ensure that organizations benefit from it. With STAB, independent software vendors will receive not only technical but sales and business enablement support. During the pandemic there was a lot of disruption in the market, with this program we want to help ISVs strategize their business against the pandemic disruption."
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