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Business EconomyPosted at: Sep 23 2020 4:22PM


Flipkart partners with Max Fashion to bring affordable high-quality fashion to Indian consumers

Kolkata, Sep 23 (UNI) Flipkart, India’s homegrown marketplace, has partnered with Max
Fashion, the retailer known for its strong presence across various fashion verticals.
This partnership assumes significance, as India prepares for the upcoming festive
season and Flipkart prepares for its annual Big Billion Days, focusing on bringing India's
best fashion brands and collaborating with them to bring the best styles for Indian
consumers.
With a strong presence across fashion verticals, Max is the single largest player in
India with 375+ stores in 130 cities across the country. Max already sells more than
100 million garments through its wide omni channel presence. Through this partnership,
Max Fashion will be able to get wider market access and make their products across
categories including accessories, footwear, womenswear, menswear, and kids wear,
available in newer geographies and pin codes.
The Max Fashion store on Flipkart will have more than 13,000 new styles, and
majority of them under INR 1,000 price point. This partnership with Flipkart enables
Max to further democratise fashion by enabling the brand to reach out to a wider
array of shoppers through Flipkart’s excellent reach in smaller towns and cities. This
partnership is also aligned to Flipkart’s priority to continuously expand its fashion
portfolio and make latest trends accessible to consumers across Bharat.
With an increasing number of shoppers today seeking a convenient shopping
experience with a focus on affordable fashion, the collaboration between the two
brands will offer a wide selection of latest fashion by bringing value to millions of
consumers.
Speaking about the launch, Nishit Garg, Vice President - Flipkart Fashion said,
“We are happy to announce the launch of Max Fashion on Flipkart, which is one
of our biggest partnerships this year. We believe that the latest trends should be
made accessible to all consumers across the country and our partnership with
Max Fashion is in line with this vision. We will continue to bridge the gap between
customers in metros and Tier 2+ regions, where customers are seeking the best
of current fashion trends, but have limited access from a selection, range and
affordability perspective. We believe in collaborating with the best in the industry
and this partnership with Max Fashion will help bring enormous value through a
wide selection, range and quality fashion products.”
Sharing his views on the partnership, Speaking on the occasion Shital Mehta,
CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd.
said, “Max Fashion is the single largest fashion brand in India operating across
both omni-channel as well as online space. To reach as many customers as
possible, we have been rapidly growing, both our retail stores footprint as well
as our online presence. This partnership with Flipkart is the next step in this
direction – this enables us to expand our presence and reach the next 200 million
customers who live in tier-2 and tier-3 cities and provide them access to our
amazing fashion at unbelievable prices.”
UNI BM SJC
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