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Business Economy

Blue Dart launches ‘My Blue Dart App’ to mark its 37th anniversary

Blue Dart launches ‘My Blue Dart App’ to mark its 37th anniversary

Kolkata, Nov 23 (UNI) India’s leading express logistics service provider Blue Dart,

part of the Deutsche Post DHL Group (DPDHL), has launched its first ever consumer

app, the ‘My Blue Dart App’.

The app has been designed to provide tailored solutions and act as a one stop shop

for customers ‘on-the-go’.

The ‘My Blue Dart App’ is currently available on Google Play and Apple Store.

Blue Dart has successfully established itself as the leading logistics player in India

since its inception in 1983.

This is attributed to the brand’s strong legacy and heritage of 37 years, built by its

dedication to relentless customer centricity and constant innovation.

The launch of the app is another accomplishment symbolic of Blue Dart’s continuous

endeavor to bring in digital innovation in business dealings and marks its journey to

continue to remain a leader in the logistics and aviation industry.

Commenting on the app launch, Manoj Madhavan, CIO, Blue Dart, said “Being the market

leader in technology, Blue Dart has constantly augmented customer experience while always

ensuring timely and seamless deliveries across the nation. The ‘My Blue Dart App’

re-emphasizes our commitment and strengthens our value proposition. Our user-friendly,

secure and reliable mobile application will now allow customers to track their shipment,

locate the nearest Blue Dart store or find out the best pricing anywhere and at any time all

at the click of a button, through the app. With comprehensive features and ease of use, the

app will be an ideal platform for our customers to fulfill all their logistics requirements.”

Ketan Kulkarni, CMO & Head – Business Development, Blue Dart, commented, “Customer

centricity has always been the bedrock of our foundation. As we consistently improve systems, technology, and our people centric efforts to remain ‘India’s Most Innovative and Awarded

Express Logistics Company’, the ‘My Blue Dart App’ is a step forward in leveraging the use of technology to enhance customer experience. Blue Dart has successfully steered through all

testing times of business and has sustainably created value for all its stakeholders. We are

extremely happy to mark this milestone, especially on the occasion of our 37th Anniversary.

Our journey through the highs of digitization has been a long one, having pioneered many an

initiative. It is also a testimony of the gold standard that Blue Dart, as part of the DPDHL

Group, has set for itself by aligning itself with the Group’s ‘Strategy 2025 – Delivering

Excellence in a Digital World’. We are positive that the app will be welcomed by our customers

and they will appreciate the unparalleled experience.”

As a part of the DPDHL Group’s Strategy 2025 – Delivering Excellence in a Digital World’,

Blue Dart has launched various initiatives on the digital front, particularly in the ongoing

pandemic situation to reinforce customers’ trust in the brand.

Adhering to the protocols of the Health Ministry, Blue Dart rolled out its Contact Less Delivery

feature for its award-winning Door-to-Door Express pick-up and delivery services to allow

customers to send and receive shipments without the fear of contagion. Further, the Application programming interface (API) integration-based solutions by Blue Dart is continuously enhanced

for exchanging manifest at detailed levels to ensure an automated and seamless supply chain,

from pre-pick up till post-delivery- 24x7.

Blue Dart has also provided customers with an array of acceptable payment modes to include

14 digital wallets, Net banking, Credit & Debit Cards, Bharat QR Code and UPI (BHIM).


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