Friday, Mar 29 2024 | Time 19:16 Hrs(IST)
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Business Economy


Preventive healthcare, immuno-building products part of new normal

Kolkata, Sep 16 (UNI) Preventive healthcare, supported by immunity-building products,
cloud-enabled telemedicine, consumer durables like washing machines and dishwashers
and increased use of branded food items are part of the new normal.
They also offer business opportunities, amidst the unfolding crisis, an ASSOCHAM-
PRIMUS Partners' joint report, shared with UNI here, has said.
The report based on brainstorming of industry experts, health professionals and drug
regulators, noted several unfolding consumption patterns which mostly point towards
safety concerns, ease of living at home and workplaces even as the economy has
mostly been opened.
It indicated that telemedicine had gained prominence. Telehealth is the delivery of
health and related services such as medical care, patient education, and self-care
through digital communication. The Central Government has introduced the
Telemedicine Practice Guidelines since March 2020.
''In recent months, large hospitals have moved towards telemedicine, which supports
people in managing several of their health issues at home, easing overburdened
hospitals,'' said ASSOCHAM Secretary General Deepak Sood.
There would also be an emergence of the Internet of Medical Things (IoMT), wherein
a patient's vital signs would be monitored and stored on the cloud, allowing doctors to
access his health statistics easily.
The report noted that given the rise in immunity consciousness, immune supplements
are expected to witness an uptick. Consumers are now rethinking their health habits and
prioritizing vitamin products, including C, D, and multivitamins with immune support.
In times ahead the products and services that make people more independent will
witness an increase in demand. Items like washing machines and dishwashers would
be in demand to reduce dependence on support staff for household chores. The role
of offline stores is likely to change, focusing on experience and collection. Consumers
would avoid crowds and prefer to 'buy and pay online, maybe pick-up in-store'.
The rising fear of infection would drive consumer behaviour across segments,
especially the purchase of food commodities.
In India, the bulk of food commodities had been not sold in branded retail packaging.
While the trend has improved over time, a large proportion continues to be sold loose
- wheat, rice, pulses, spices, etc. "Branded food commodities are expected to witness
an increased demand owing to the perception of quality, hygiene, safety standards and
source credibility.
"Customer re-assurance on these parameters will help create a more robust organized
segment for food products'', the ASSOCHAM -Primus Partners' report stated.
UNI PL BM
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