Kolkata, Nov 18 (UNI) Doubling the cheer and festivities for its customers, Tata Motors,

India’s largest commercial vehicle manufacturer, has announced the commencement of

‘India ki Doosri Diwali’ campaign, to extend the continued celebrations.

After its highly successful run last year, Tata Motors has launched the campaign to spread

festive cheer even after Diwali. Under this offer, the customers of the Small Commercial

Vehicle (SCV) and pick-up range, which includes the Tata Ace, Tata Yodha and the Tata

Intra, will receive an assured gift through a lucky draw, in addition to the exciting consumer

offers.

The bumper offer include gifts ranging from gold vouchers up to Rs. 5 lakh to LED TVs,

washing machines, mobile phones and fuel vouchers to name a few. The offer is valid till

November 30, 2020.

The campaign announcement also marks the momentous 15 years of the iconic Tata Ace,

which has been the no. 1 brand of SCVs throughout its journey, with over 22 lakh happy

customers. Tata Motors entire BS6 range of vehicles has been extremely well received by

the customers, with over 50,000 BS6 SCVs already on the roads.

The new range of vehicles come with latest technology, more comfortable cabins, higher

fuel efficiency and lower total cost of ownership to help increase the profit potential for its

customers.

Speaking on the occasion, Rajesh Kaul, Vice President, Sales & Marketing, Commercial

Vehicle Business Unit, Tata Motors, said, “Tata Motors has built its legacy by positioning its

customers’ bestinterests at the core of everything. The high-value benefits with unique

‘Power of 6’ proposition is a testament of our promise to our customers. At Tata Motors,

the priority is to deliver the best products and service experience in the industry. In our

continuous endeavour to help businesses grow and promote entrepreneurship in India, Tata

Motors aims to extend the best deals to its prospective customers. ‘India ki Doosri Diwali’

campaign received great response last year, and we’re happy to bring it back this year, as

well, to add even more cheer among the customers.”

The campaign will be promoted across print, radio and digital platforms, in addition to

on-ground activations across all Tata Motors commercial vehicle dealerships in India.

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