New Delhi, Aug 31 (UNI) Indian multinational group Balkrishna Industries Ltd (BKT Tires) on Monday announced that it will be sponsoring six IPL teams namely Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals in the upcoming 2020 season of the T-20 league.
This is not the first time that the company has entered into a sports partnership. BKT was also a sponsorship partner of KFC Big Bash League (BBL) based on an agreement with Cricket Australia.
It also had a partnership with Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, UP Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season - eight out of twelve teams of the Pro Kabaddi League.