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Business EconomyPosted at: May 30 2024 6:55PM


NEWME launches largest retail store in Hyderabad

Hyderabad, May 30 (UNI) NEWME, one of India’s leading fashion-tech brands for Gen Z women, on Thursday announced it has launched its largest retail store in India at Sarath City Mall in Hitech City, on the outskirts of the city.
This is NEWME’s fifth retail store in the country and first in the City of Hyderabad (Telangana), the company said in a release here.
The store boasts an expansive carpet area of ~5,000 sq. ft., designed around the captivating theme of Girl Dome, featuring vibrant and innovative interiors that resonate with the brand’s young and dynamic audience.
As part of the grand opening, NEWME is offering an exclusive 25 percent discount to all of its customers for the first three days, ending June 2.
NEWME is set to revolutionize the fashion-tech industry in India by targeting over 500 million Gen Z customers across India.
Speaking at the store launch, Sumit Jasoria, CEO and Co-Founder, NEWME, said, “With our focus on strengthening our omni channel presence, in the next 12-15 months, we are planning to expand into Indore, Chennai, Delhi, Gurgaon Kolkata, Guwahati, and other tier 1 and 2 cities in India and will continue to launch such large carpet-format stores and the best in-store shopping experience for our consumers.
In the coming years, we wish to become India’s largest fashion-tech brand for Gen Z and increase our product offerings, catering not only to the Indian market but also making our mark globally.”
In addition to Hyderabad, NEWME has recently opened stores in Bangalore, Mumbai, and Chandigarh, each designed with the shopping preferences of Gen Z in mind. These stores go beyond mere retail spaces, offering creative and 'Instagrammable' environments that cater to the digital-native consumer.
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