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New collection for Indian Men’s Hockey team unveiled in Mumbai ahead

New collection for Indian Men’s Hockey team unveiled in Mumbai ahead

Mumbai, Sep 7 (UNI) Symbolising the rise of Indian hockey, a bespoke

World Cup collection for the national men’s team, conceptualised by

brand strategist Nupur Mahajan and designed by ace men’s designer

Narendra Kumar, was unveiled here on Friday.

The collection was showcased by the national nen’s team along with

their coach Harendra Singh, in the presence of hockey legends Ajit

Pal Singh, Ashok Kumar, Dhanraj Pillay, Dilip Tirkey, Sandeep Singh

among others.

The World Cup collection includes the official primary and secondary

World Cup match kit and the India blazer.

The new collection aims to arm the Indian team with that booster

dose of confidence as they prepare to bring the Cup home.

The design also encompasses the spirit of hockey being India’s game

and is representative of how the national team’s hearts beat for

India.

P R Sreejesh, captain of the national men’s hockey team, said, "The

focus of the team is only to bring glory to India. We are

enthusiastic about the new jersey and I hope it adds to the

inspiration quotient of the team. I appeal to all Indians to ...

support us in this World Cup. In return, we will ... hopefully get

the World Cup."

In a bid to enhance collection, a digital platform, called the Heart

Beats for Hockey, was launched where pledging a heart beat is now a

click away. By logging on to the Heart Beats For Hockey microsite

(www.heartbeatsforhockey.com) hockey lovers can pledge a heart beat

and immortalise their love for the game.

Elaborating on the design, Kumar said that it was an honour to be

asked to undertake this assignment for India and Indian hockey.

"The inspiration of the design is Odisha. The motif is symbolic of

the Sun, from the Sun temple of Konark, and the Konark Wheel. Odisha

is where the sun rises in India and the sun in indeed rising on

India and Indian hockey. It is this feeling of positivity and self-

belief that the Collection aims to inspire in the team."

Mahajan, creator of the Heartbeats for Hockey campaign, said, "A

national team feels like the national team when they have the

support and love of the nation. The thought behind a bespoke World

Cup collection was to reinforce the belief of the National Hockey

team that they are indeed the chosen sons of India, and India stands

behind them in this World Cup. Their hearts truly beat for India,

and central to the design is the Indian tricolour around their

heart, instilling a sense of pride and responsibility and also

symbolising this sentiment."

The World Cup collection launch also saw a Hockey Adda -- a curated

on-ground discussion platform for hockey players and experts, which

aims to take hockey to people’s living rooms and hearts.

The session with the theme, 'Kal, Aaj, Kal', saw the participation

by the current stars of the men’s hockey team along with the legends

at the event including Ajit Pal Singh, captain of the 1975 World Cup

Gold Medal winning team, Ashok Kumar, player in the same team, and

legendary Major Dhyan Chand’s son and also the celebrated former

captain Sandeep Singh, among others.

Vishal Dev, commissioner-cum-secretary to Department of Youth &

Sports Services, said, "The trajectory of hockey as a sport in India

has attained a new high, given the performances of the Indian Hockey

teams in recent years. We urge one and all to come to Odisha and

support your hockey team."

The Odisha Hockey Men's World Cup Bhubaneswar 2018 will be the 14th

edition of the biggest tournament in men's hockey and the third time

that India will be hosting it after having organised it in 1982 in

then Bombay and in 2010 in New Delhi.

A total of 16 nations will take part in the tournament which will

see each team play three matches during the league stage over the

span of 12 days before four cross-over matches take place on

December 10 and 11.

The knockout matches will take place on December 12, 13, 15 and 16,

as the teams will look to become the Champions of the prestigious

quadrennial event which was won by Australia in 2014.

UNI RT SS NP1833

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