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Business Economy


Nature Fresh Acti-Lite launched in UP

Lucknow, Jul 26 (UNI) Nature Fresh Acti-Lite Cooking Oil today unveiled a revamped product in Uttar Pradesh.
The brand has launched a new and refreshed packaging along with a new campaign focusing on benefits of ‘low fat cooking for active living’, Cargill Foods India statement said.
The initiative will further strengthen Nature Fresh’s legacy of product innovation and commitment towards consumers, claimed Neelima Burra, Chief Marketing Officer (CMO), Cargill India here.
"Nature Fresh Acti-lite contains DMPS (Dimethylpolysiloxane) that ensures absorption of less oil while cooking that helps in keeping the food light and the family active. Nature Fresh Acti-Lite oil is also fortified with Omega three fatty acids and Vitamin A, D & E," she said.
Ms Burra said," We are expecting to double our growth in the soyabean oil category by the end of 2017. With the launch of the new brand proposition, Nature Fresh aspires to capture 15 per cent of the market share in the segment in UP. The new packaging represents a stronger connect to nature and clearly spells out the unique proposition of low fat cooking through a prominent new insignia. The soyabean oil variant will come in green color packaging denoting nature, freshness and vibrancy."
" With the ever evolving consumer trends the 'Low fat' variants in food categories have started becoming popular. We are proud to launch this in the refined edible oil category with NatureFresh Acti- Lite and aim to position it as the most preferred brand in the ‘light oil’ segment”, Ms Burra said.
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