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Business EconomyPosted at: Oct 22 2020 9:24PM


National Diamond Council returns to partner with Lakmé Fashion Week

Mumbai, Oct 22 (UNI) The National Diamond Council (NDC) has returned to continue its association with India’s premier fashion platform, Lakmé Fashion Week, to support its digital-first, season fluid edition on 20th October 2020. The NDC aims to strengthen its offers through the third season of its partnership with Lakmé Fashion Week.

The National Diamond Council, previously known as the Diamond Producers Association, aims to become the go-to digital publisher for innovative content covering all that is new and exciting in the industry.
The new digital platform focuses on inspiring and educating consumers globally about the values and heritage of natural diamonds as well as promoting their desirability.
With that in mind, NDC will be supporting Lakmé Fashion Week and sharing exciting content from the world of luxury and fashion for its consumers. It will unravel the unique place and love for diamonds by the fashion world through the lens of stylists, models, and other talents of the industry.
Richa Singh, Managing Director – India, Natural Diamond Council said “Slow fashion and sustainability are not only themes of conversations but also the need of the hour in the industry and have caught on to consumers as well. This festive season the strongest bonds in life will be celebrated with greater respect for everything natural. With their versatility, their eternal appeal & the inherent emotional value they carry, natural diamonds epitomise slow fashion & are a perfect celebration for all moments that matter. We are thrilled to associate with Lakmé Fashion Week this season to highlight the latest trends and designs in the world of diamonds & fashion."
Commenting on the partnership, Jaspreet Chandok, IMG Reliance said, “It is a pleasure to be associated with a
prestigious brand like NDC once again. We have had several successful seasons, with exciting showcases with
designers. We are happy to have NDC again with us and look forward to a continued partnership in the future.”
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