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Business EconomyPosted at: Oct 20 2021 4:24PM


Myntra ties up with Revieve to give AI-powered skincare experience

Bengaluru, Oct 20 (UNI) India's m-commerce pioneer Myntra on Wednesday launched one-of-its-kind AI-powered in depth Skincare Advisor experience in association with Revieve.
Revieve is the preferred provider to brands and retailers across four continents for delivering a digitally-driven, personalized brand-experience leveraging state-of-the-art AI and AR technology.
As a part of this partnership with Revieve, Myntra has deployed an AI-powered skincare solution, Digital Skincare Advisor, that provides its growing base of beauty shoppers.
To utilize the Digital Skincare Advisor, consumers take or upload a selfie and answer a few questions about their skin type and any personal skin concerns they would like to discuss with the Skincare Advisor on Myntra.
Within seconds, users are offered personalized product recommendations and skincare advice based on Revieve's proprietary computer vision technology that analyses over 120 skin metrics.
Crafted to provide a step-by-step overview of the user’s skincare journey, the solution enables one to achieve skin goals faster by automatically recommending matching products and treatments based on their goals and profile data, such as age, skin type and location.
Myntra Chief Product Officer Lalitha Ramani said this partnership with Revieve will positively propel Myntra’s overall mission of consciously engaging consumers with customized tech-first experiences, especially in a post-pandemic world.
Technologies like Revieve's AI Skincare Advisor will soon become a standard in India, making it easy for consumers to assess their skincare needs from anywhere, anytime, Revieve CEO Sampo Parkkinen said.
Through this first-of-its-kind collaboration with Revieve, Myntra Beauty continues to make big strides in its pursuit of becoming the go-to destination for beauty and personal care in the country.
Myntra launched over 150 new brands last year, scaling its portfolio to host over 650 brands across diverse price ranges and segments, including Benefit Cosmetics.
As Myntra trail-blades to become India’s new beauty expert, consumers can expect a holistic shopping experience with their seamless logistics, beauty-oriented tech-first offerings, exciting new launches and industry-leading return and exchange policies.
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