New Delhi, Aug 17 (UNI) The Indian Super League (ISL) franchise Mumbai City FC today announced their association with Rooter - World’s first real-time sports social platform to be its official fan engagement partner for this year's league.
Rooter aims to give a further boost to this rising popularity by providing unique engagement opportunities for existing MCFC fans, while acquiring new ones and expanding the club’s fan base to other regions of Maharashtra as well as the rest of the country. CEO, Mumbai City FC Indranil Das Blah said,"While on field preparations and the team are shaping up well, we want to ensure that we give our fans the best possible avenues for them to engage with the club. Rooter has achieved growth and success in such a short span of time and we are glad that their offerings will help us take care of fan engagement, which is one of the most vital aspects of every season." Mumbai City FC is a significant team of the tournament and Rooter, being a multi-sports platform, gives the owners a unique opportunity to convert fans of other sports into football followers during this season, specifically during MCFC’S matches. Speaking on the alliance, Piyush, Founder, and CEO, Rooter said," We are very proud and excited to become the official fan engagement partner of MCFC ahead of this year’s ISL." "Rooter will mainly work to provide expert assistance in three aspects-fan engagement and acquisition, revenue generation such as selling tickets, merchandising and acquiring sponsorships and most importantly providing stats and data of fan engagement for all MCFC matches to the team that helps them to understand and grow their own fan base," he added. UNI RSD SB 1358