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Entertainment » Other


Mrida develops sustainable models for rural poor

Bengaluru, Feb 10 (UNI): With millions of rural homes in the country
still denied electricity supply and depend on kerosene, Social
Business Venture Mrida has developed sustainable models for the
rural poor to bring light in their lives and enable livelihood
through better agriculture practice, using the CSR funds of large
companies.
Mrida is focused on working for the development in rural areas,
to benefit those forgotten or neglected over the years. The Group is
concentrating on the "base of pyramid" area that are backward and
lack even the basic infrastructure and amenities.
Speaking to UNI, Arun Nagpal, Co-Founder of Mrida Group said
the group was implementing viable models, for big business houses
under CSR programmes, to help the rural poor by implementing very
small direct current supply to the homes using Solar Micro grids,
providing the families with energy access.
The group is also contributing towards agricultural intervention
of small and marginal farmers helping the rural poor land holders
achieve better returns growing millet by value addition to the produce and promote village level entrepreneurship to help trigger reverse migration of village youth.
The Social Business Venture Mrida (Soil in Sanskrit) was
incorporated in February 2014. It seeks to build sustainable,
scalable and financially viable business models aimed at holistic
rural development.
Since its inception, the group has initiated innovative projects
centred around solar micro grids and agricultural initiatives to
provide energy access and facilitate education, women’s empowerment
and livelihood opportunities to remote rural areas in the Indian
States of Rajasthan (Abu Road), Uttar Pradesh (Bareilly),
Uttarakhand (Haridwar, Almora and Uttarkashi), and Jammu and Kashmir
(Leh/Ladakh), Mr Nagpal added.
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