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States » EastPosted at: Aug 22 2019 12:52PM


Mother’s Recipe launches “Hing” in its spices category

Kolkata, Aug 22 (UNI) Asafoetida (Hing) is one of the important kitchen ingredients used in many Indian recipes.
Known for introducing genuine Indian recipes to the table and taking one back to the grandma's kitchen, Mother's Recipe, India’s leading household name in the ethnic food division, has expanded their spices portfolio with the launch of “Hing” in the Eastern market.
Sharing her thoughts, Sanjana Desai, Chief Strategy Officer, Mother’s Recipe said, “India is traditionally regarded as the home of spices and today, due to its exquisite aroma, texture, taste and medicinal value, Indian spices are extremely popular worldwide. According to India Brand Equity Foundation (IBEF), India is the world's leading spice producer, consumer and exporter; it generates about 75 of the 109 species mentioned by the International Organization for Standardization (ISO) and accounts for half of the world's spice trading. Understanding the health benefits and to add aroma and taste to your curries, we have recently strengthened our spices product portfolio in Eastern market with the launch of Asafoetida (Hing).
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