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Mobile phone industry fully recovered from 'minor' demonetization effect, back on growth track - Samsung

Mobile phone industry fully recovered from 'minor' demonetization effect, back on growth track - Samsung

Ahmedabad, Jan 19 (UNI) Samsung, the largest Smartphone selling company in India, today said that the mobile phone industry in the country had fully recovered from the 'minor' effects of demonetisation and the company was showing growth trends in sales in January. Talking to the mediapersons here on the occasion of the announcement about a new phone, vice-president, Mobile Business, Samsung India, Manu Sharma, said that as the mobile phones have become an integral part of life, its business was least effected owing to demonetisation. "In November there was a very minor effect on sales which returned to normal in December and in January it is back on growth trajectory. Every year around Diwali in October the sales shot up by 30 to 35 percent and it comes down the next month. This year also the November sales, when demonetisation was announced, showed a downward trend. There was only a minor effect owing to demonetisation. In December the sales figure were back to normal and in January it is showing a robust growth trend of double digit. We have launched four new products in last 19 days," he said adding that both online and physical sales were showing a rise post- demonetisation. He said that various initiatives by the Government to increase e payment activities were paying off. Sharma said that Samsung, which manufactures all its phones for Indian market in India itself had a 46.9 percent share in the Indian Smartphone market and 42.7 percent in Gujarat. In feature phones segment its share was around 36 percent. He said that there was very little export from Indian manufacturing facilities of the company. On the occasion he announced the launch of Samsung's all new smartphone Galaxy C9 Pro which has a 6 GB RAM, 64 GB inbuilt memory expandable up to 256 GB, 6 inch HD screen, 16 MP front and rear cameras, wide F 1.9 aperture and 4000 mAh battery. With price of Rs 36900 it will be available for sale from later half of February and can be pre-booked from January 27. UNI RAJ PS SNU 1715

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