New Delhi, May 5(UNI) Digital wallet provider, MobiKwik announced that the company has disbursed over Rs 50 crore worth of Supercash in the months of March and April, 2017. The announcement, made by the company yesterday, stated that Supercash is the first ever loyalty initiative launched by a mobile wallet in India. Under this initiative, the user saves money every time he transacts on MobiKwik. Users from Delhi, Mumbai and Bangalore earned maximum Supercash in the period. The initiative was launched in February 2017. The company observed a 28 per cent growth in transactions per user along with a 32 per cent improvement in customer retention during this period followed by an increase in the number of transactions per user grown by 17 per cent. 'MobiKwik’s Supercash loyalty initiative is a strategic programme by the company to reach out to our loyal target audience. This initiative helps us to get closer to our daily users; also it gives us the opportunity to give them something in return for being loyal to us,' said Daman Soni, Vice-President for Growth, MobiKwik. UNI SDR SNU 1207/1336