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Business EconomyPosted at: Oct 31 2020 7:16PM


Mitron TV launches Atmanirbhar Apps to bring spotlight on 'Made in India' apps

Mumbai, Oct 31 (UNI) To promote the Atmanirbhar Bharat initiative by Prime Minister Narendra Modi, Indian short-video app Mitron TV launched a one-of-its-kind discovery platform called Atmanirbhar Apps on Saturday, on the occasion of 'National Unity Day'.
Commenting on the launch of Atmanirbhar Apps, Shivank Agarwal, Co-Founder and CEO of Mitron said, ''With the launch of Atmanirbhar Apps, Mitron TV wants to urge people to become 'Vocal for Local' and bring the spotlight on the Indian apps from various geographies.
''It gives me immense pride and pleasure to bring Atmanirbhar Apps to the Indian users on the National Unity Day,'' he added.
The National Unity Day is celebrated on the birth anniversary of Sardar Vallabhbhai Patel, popularly known as the 'Iron Man of India,' who played a key role in uniting the princely states of India, said Mr Agarwal, adding that Atmanirbhar Apps by Mitron TV is a homage to the Iron Man and the efforts of Indian developers.
The app visions to strengthen homegrown technology on a grand scale by making it easier for users to identify Indian apps for their various needs. Currently, the platform hosts more than 100 apps and plans to bring 500 by the end of this year, he added.
The platform hosts a wide array of apps from categories, including e-governance, utility, agriculture, gaming, entertainment, lifestyle and e-learning.
To name a few, Atmanirbhar Apps feature Kifayat, Grocit, Jain Thela, Home Shoppy, YourQuote, Vridhi Stores, Xploree AI Keyboard and mParivahan.
''After Mr Modi's clarion call in May this year to be Atmanirbhar and focus on the creation of a Made in India ecosystem, we felt that it's highly important to let users discover noteworthy Indian apps that are doing exceptional work to keep India running. This is a small effort by Mitron TV, to celebrate self-reliance and promote domestic businesses,'' said Mr Agarwal.
Anish Khandelwal, Co-Founder and CTO, Mitron said, ''I am ecstatic to bring another offering from the Mitron TV. When we launched the Mitron TV app, we never imagined that users will shower us with so much affection that we will cross 39 million downloads within six months.
''This validated our belief that Indians have a trust factor towards local apps, which led us to launch Atmanirbhar Apps. We invite Indians to head to our discovery platform, where they will find the best of desi apps to suit their every need,'' he added.
With the launch of the app, Mitron TV also unveils #AtmanirbharPledge campaign to support the visible momentum for #VocalForLocal. The campaign appeals to the Indian users to choose domestic substitutes in the app world, and channelise their support for an Atmanirbhar Bharat.
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Tags: #Mitron TV launches Atmanirbhar Apps to bring spotlight on 'Made in India' apps
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