Business EconomyPosted at: Oct 3 2024 7:44PM


Milma to launch two new products

Thiruvananthapuram, Oct 3 (UNI) Milma will launch two innovative products this weekend-Cashew Vita Powder and bottled Tender Coconut Water, as part of the cooperative dairy major’s initiatives to meet the market demand for authentic and high-quality health products in Kerala.
Kerala Minister for Animal Husbandry and Dairy Development Ms J Chinchu Rani will launch the new products in the presence of Chief Minister Pinarayi Vijayan at a function organised by the Dairy Development Department and Milma here on Saturday.
The Chief Minister will launch the Ksheerashree portal- an online portal for the seamless collection and distribution of milk from dairy cooperatives, at the event.
Thiruvananthapuram MP Shashi Tharoor will be the Chief Guest at the function, to be presided over by V K Prashanth MLA.
Among others K S Mani, Milma Chairman; Asif K Yusuf Director, Dairy Development Department and Milma Managing Director, Ms Mani Vishwanath, Chairperson, Thiruvananthapuram Regional Cooperative Milk Producers' Union (TRCMPU)are scheduled to be present at the function.
Cashew Vita Powder is a cashew-based health drink introduced by Milma in association with Kerala State Cashew Development Corporation Ltd. The product, developed at the Central Food Technological Research Institute, Mysuru, is a healthier alternative to other health drinks available now at the market. Manufactured using the latest technology, Cashew Vita can be stored for six months and can be consumed by mixing with milk. The product now comes in three flavours—Pista, Chocolate and Vanilla in packets of 250 gm.
An irreplaceable natural drink of Kerala society, tender coconut water, is now processed and bottled by Milma without losing any of its nutritional value. To popularise the product both in local and international markets, Milma’s Tender coconut water is processed using the latest technology without any human contact during processing. The product comes in 200ml bottles and can be used for 9 months from the manufacturing date. The product is priced at Rs 40 per bottle.
As part of ‘Repositioning Milma 2023’- a project to unify Milma products based on their design, quantity and price, Milma has introduced many value-added products into the market, apart from its milk, ghee and curd.
Milma’s premium chocolate Deliza, Osmania butter cookies, butter drops , Instant Pulissery Mix, and ready to drink Palada Payasam are the other new products launched in the market that are now in high demand. Ice creams of different flavours, flavoured milk, milk-based sweets and paneer butter masala are a few other products from Milma.
‘Repositioning Milma’ aims to broaden the market scope and distribution chain of Milma by ensuring that all its products are available even in remote villages of the state.
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