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Entertainment » Other


Milind Soman backs 'ONTHERUN'

Mumbai, May 3 (UNI) 'ON THE RUN', the health food brand announced their association with India’s ultra endurance athlete and fitness evangelist, Milind Soman over a brunch soiree here today.
The affiliation will bring on the table a power packed combination of Milind’s nutrition insights and the brand’s core purpose of creating products that are 100 per cent natural & healthy and taste great!
Shilpa Phadke, Founder & Director, Stayfit Enterprize Pvt Ltd said in a release that the health and the wellness food segment is estimated to be a Rs 33,000 crore plus market growing at 8-10 per cent over the last year.
In terms of sales, the market crossed Rs 10,000 crore mark last year, she said.
"We plan to capture approximate 10 per cent market share in the healthy on the go food category in the next three years. Stayfits revenue target is approximately two crore this year and hit the 50 crore mark in the next five years," she further said.
"From the investment point of view, we are already in conversation with Angel investors and aim to raise 20 - 30 crores in the next three years. He not only comes on board as an investor but also as a brand ambassador," she said.
ONTHERUN energy bars are currently available in 6 variants Fig & Date, Caffeine Rush, Prune & Raisin, Hazelnut Magic, Ginger Crunch, Oats & Apricot.
All products are free of Sugar, preservatives and gluten. A box of six energy bars is priced at Rs 360 and the granola range is priced at Rs 300.
All the products are available in Pune, Mumbai, Goa, Delhi & Noida through retail & Pan India through online distribution channels and the brand website.
UNI JM PY RJ 1750
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